Mavs Reading Challenge

Program Overview

The Mavs Reading Challenge presented by Whataburger encourages the love of reading for students of all ages.

Students K-12 who read for 20 minutes a day for 40 days can earn cool prizes from the Dallas Mavericks and Whataburger!

2023 Reading Challenge runs NOW through March 31!


The Mavs and Whataburger are challenging students to read (or be read to) at least 20 minutes per day for 40 days. All students who log 20 minutes a day, for at least 40 days now through March 31 will receive a Whataburger Completion Certificate, a Free Meal Coupon from participating Whataburger locations, and a Mavs Swag Bag!

Top 20 students will receive tickets two to a Mavs game and a Special Whataburger Swag Bag.

The student who reads the most minutes will also receive a Mavs Mascot visit to their classroom!


Dallas Public Library Participants will be eligible to pick up their prizes once 40 days are completed! Keep logging to be entered into the grand prize drawing.

Fort Worth and Other Public Library Systems- Be on the lookout for an email from the Dallas Mavericks by April 5th with prize delivery information or prize pickup instructions at your nearest library branch!

Mavs Reading List

Check out our favorite books and recommendations

ABOUT WHATABURGER AND FEEDING STUDENT SUCCESS: Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950, when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Today, the company is headquartered in San Antonio, Texas, with more than 840 locations in 10 states and sales of more than $2.5 billion annually. Whataburger has 46,000 Family Members (employees) and more than 14 million customers who like to customize their Whataburgers just the way they like it. Whataburger invests in the communities it serves through Whataburger Feeding Student Success, a program that helps students from pre-K to college and adult education achieve their goals. Visit for more information.