Mavs Reading Challenge

Program Overview

The Mavs Reading Challenge presented by Whataburger encourages the love of reading for students of all ages.

Students K-12 who read for 20 minutes a day for 40 days can earn cool prizes from the Dallas Mavericks and Whataburger!

2024 Reading Challenge runs January 8 – March 8


The Mavs and Whataburger are challenging students to read (or be read to) at least 20 minutes per day for 40 days. All students who log 20 minutes a day, for at least 40 days through March 8 will receive a Whataburger Completion Certificate, a Free Meal Coupon from participating Whataburger locations, and a Mavs Swag Bag!

Top 20 students will receive two tickets to a Mavs game.

The student who reads the most minutes will also receive a Mavs Mascot visit to their classroom!


Dallas Public Library Participants will be eligible to pick up their prizes once 40 days are completed! Keep logging to be entered into the grand prize drawing.

Ellis Public Library System – Be on the lookout for an email from the Dallas Mavericks by March 15 with prize delivery information or prize pickup instructions at your nearest library branch!

Mavs Reading List

Check out our favorite books and recommendations

ABOUT WHATABURGER AND FEEDING STUDENT SUCCESS: Whataburger serves up Goodness 24/7. Our original recipes are made to order, just like you like it, and we pride ourselves on extraordinary hospitality and meaningful connections in our communities. That’s what’s led fans to Whataburger since Harmon Dobson served our first customer in 1950. Headquartered in San Antonio, we’ve stayed close to our roots while building sales of more than $3 billion annually across our 14-state footprint and nearly 990 restaurants. Even with our exceptional menu, we know that people make the difference at Whataburger. That’s why we’re consistently recognized for our cultural excellence as a Top Workplace and named among QSR Magazine’s ‘Best Brands to Work For’ in 2023. Whataburger invests in the communities it serves through Whataburger Feeding Student Success, the brand’s signature community program serving at the intersection of food insecurity and education. It focuses on supporting students at all stages of their education to achieve their goals and dreams through scholarships, resource rooms for colleges and universities, and community philanthropy. Visit for more information.