Mavs Take ACTION!

Our Pledge

The Dallas Mavericks pledge to listen, learn and unite our DFW communities to address racial inequities and disparities, promote social justice, and drive sustainable change. We pledge a minimum $5M investment and 10,000 employee volunteer hours over the next 3 years in Mavs Take ACTION!

January is mentorship month

Celebrate with the Mavs and take ACTION in your community by becoming a Mentor!

Mentoring provides meaningful connections to help today’s youth dream big and find success at home, at work, and in their communities.

How we came to be

Born out of a need to create sustainable, lasting change, in June 2020, the Dallas Mavericks launched Mavs Take ACTION!, a plan to address racial inequalities, promote social justice and drive change within Dallas/Fort Worth.

Standing strong in the belief that every voice matters and everybody belongs, Mavs Take ACTION! focuses on six systems inclusive of Public Policy, Education, Criminal Justice, Employment, Child Welfare and Healthcare, with initiatives across six key pillars of Advocacy, Communication, Training, Investment, Outreach and Noise, or ACTION!

Action!

Breathing more life into our democracy, communities and workplaces through the following focus areas:

Tap a letter for updates on our top initiative as ACTION! Takes place.

  • Advocacy
  • Communication
  • Training
  • Investment
  • Outreach
  • Noise

Advocacy

Engaging in efforts to ensure every voice is heard and action is taken

  • Voter Registration Campaign
  • Paid Employee Holidays
  • American Airlines Center as a November 3rd Election Day Polling Location

Communication

Being active listeners and creating safe spaces for dialogue and understanding

  • The Huddle: A Couragious Conversation Series
  • Launched Resources Guide
  • Launched Parents Guide
  • Operation Connectivity

Training

Providing resources and education to know, grow and act

Investment

Committing financial and in-kind resources to support income and education disparities and meet critical needs for underserved communities

  • $1M donation in PPE for DISD
  • $200,000 donation to Mothers Against Police Brutality
  • $25,000 to support Project Unity’s “Together We Dine”
  • Business Development
  • Operation Connectivity
  • Youth Education Program

Outreach

Connecting communities, building relationships, and fostering unity through basketball

  • NBA “Team Up for Change”
  • The Team Coalition (partnership between the Mavericks, Dallas Wings, Texas Legends, and Mavs Gaming)

Noise

Boldly promoting change and encouraging others to do the same through leadership and the arts

  • Expanding Awareness
  • Truth to Power
  • A
  • C
  • T
  • I
  • O
  • N
All Focus Areas

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Racial equality & Social Justice education resources

Caron Butler Discuss Confronting Systemic Racism With Mark Cuban

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DMN Mavericks Discuss Systemic Racism

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Courageous Conversations Livestream

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Mavs, civic leaders give powerful insights at ‘Courageous Conversations’ event

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Courageous Conversations Livestream

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Mavs, civic leaders give powerful insights at ‘Courageous Conversations’ event

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