Mavs Take Action!

Mavs Take Action


Our Pledge

The Dallas Mavericks pledge to listen, learn and unite our DFW communities to address racial inequities and disparities, promote social justice, and drive sustainable change. We pledge a minimum $5M investment and 10,000 employee volunteer hours over the next 3 years in Mavs Take ACTION!


Breathing more life into our democracy, communities and workplaces through the following focus areas:

Tap a letter for updates on our top initiatives as ACTION! takes place.

  • Advocacy
  • Communication
  • Training
  • Investment
  • Outreach
  • Noise


Engaging in efforts to ensure every voice is heard and action is taken

  • Voter Registration Campaign
  • Paid Employee Holidays
  • American Airlines Center as a November 3rd Election Day Polling Location


Being active listeners and creating safe spaces for dialogue and understanding


Providing resources and education to know, grow and act


Committing financial and in-kind resources to support income and education disparities and meet critical needs for underserved communities

  • $1M donation in PPE for DISD
  • $200,000 donation to Mothers Against Police Brutality
  • $25,000 to support Project Unity’s “Together We Dine”
  • Business Development
  • Operation Connectivity
  • Youth Education Program


Connecting communities, building relationships, and fostering unity through basketball

  • NBA "Team Up for Change"
  • The Team Coalition (partnership between the Mavericks, Dallas Wings, Texas Legends, and Mavs Gaming)


Boldly promoting change and encouraging others to do the same through leadership and the arts

  • Expanding Awareness
  • Truth to Power
  • A
  • C
  • T
  • I
  • O
  • N
All Focus Areas

The Dallas Mavericks are partnering with others and taking action on 25 key initiatives to address systemic racial disparities and inequities in our communities.

  • Public Policy
  • Education
  • Criminal Justice
  • Employment
  • Child Welfare
  • Healthcare

Racial equality &
Social Justice education

Caron Butler Discuss Confronting Systemic Racism With Mark Cuban

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DMN Mavericks Discuss Systemic Racism

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Courageous Conversations Livestream

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Mavs, civic leaders give powerful insights at ‘Courageous Conversations’ event

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Mavs Clean Up Deep Ellum

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Blue For Black Lives Matter

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Cynt Marshall joins NBC DFW to discuss racial inequities, new Mavs initiative

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Dallas Mavericks CEO Cynt Marshall Launches New Initiative To Combat Systemic Inequities

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NBC DFW- Mavericks Help Facilitate Conversation on Race, Privilege in America

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DMN Highlights Courageous Conversations

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FWST Courageous Conversations

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FOX Business with Dallas Mavericks CEO

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