FOR IMMEDIATE RELEASE
DALLAS (Oct. 22, 2019)- The Dallas Mavericks are innovating the entertainment experience for the 2019-2020 season. Through an exclusive partnership with World of Dance (WOD), the world’s largest dance entertainment community, the world’s best dancers – from hip-hop, Latin, contemporary and more – will be showcased at the American Airlines Center for 30 select home games, as well as participate in local Mavs community initiatives.
The preeminent global dance organization World of Dance has amassed impressive brand extensions, including a No. 1 YouTube Network, a hit NBC primetime television show and 58 events across 43 international markets.
“I am a huge fan of World of Dance. Their choreographies and productions are world renowned and far beyond anything ever presented at a professional sporting event,” said team proprietor Mark Cuban. “I’m grateful to David Gonzalez for our partnership and can’t wait for Mavs fans to become a part of the World of Dance experience.”
“World of Dance is absolutely thrilled to partner with Mark Cuban and the Dallas Mavs. Mark is known for his edgy, visionary leadership, and, as a result, the Dallas Mavericks have led the charge as innovators in in-game entertainment,” said David Gonzalez, founder and president of World of Dance. “We’re honored and excited to get on board for this new journey with the Mavericks!”
The partnership will stretch far beyond the arena.
The Mavs and WOD will lead off the 2019-2020 community initiatives at the Texas Women’s Foundation 34th Annual Luncheon on November 14th. Dancers will kick off the luncheon, an event that raises money for women, girls and families in Texas. Additional community outreach throughout the season will include dance workshops, World of Dance U-Jam fitness sessions and other events with WOD performers.
Confirmed performers for the 2019-2020 season include Super Cr3w and Chapkis on October 23rd, Texas Raas on October 27th, BDash and Konkrete on November 1st, Brotherhood on November 6th and 8th, Elektro Botz on November 20th and 22nd and The Kings and Soreal on November 26th during the Dallas Mavericks City Edition Launch. To download footage and more information on the performers, click here and stay tuned for more performer announcements to come.
The Dallas Mavericks are pioneering the entertainment experience, raising the bar for excitement and inspiration at a professional sporting event.
About The Dallas Mavericks:
The Dallas Mavericks are a first class global sports and entertainment organization providing memorable experiences for fans worldwide. The Mavs compete in the National Basketball Association as a member of the Western Conference and play at American Airlines Center under the direction of Coach Rick Carlisle, General Manager Donnie Nelson and proprietor Mark Cuban. Since the inaugural season in 1980-81, the Mavs have won three division titles, two conference championships and one NBA championship in 2011. In addition to on-court success, the Mavs are committed to making a difference in North Texas through community programs and the Mavs Foundation. For more information on Dallas Mavericks players, staff, stats and tickets, visit mavs.com.
About World of Dance:
World of Dance is the world’s largest dance entertainment enterprise. What began in 2008 as a single event is now a continent-spanning, tour de force of human spirit and sick dance moves, encompassing a hit NBC primetime television show, a No. 1 YouTube network, and two live worldwide tours. No language barriers. No animosity. Just pure, awe-inspiring movement.