‘Chime in for a Cause’ is a partnership between the Mavs, Mavs Foundation and jersey patch sponsor Chime with a goal to boost funds for eight area nonprofits during the eight seeding games of the NBA restart season. For every Dallas free throw made during the seeding games, the Mavericks and Chime pitch in $500 to the Mavs Foundation, who will support the selected charities, like Dallas Truth, Racial Healing and Transformation.
Dallas-based TRHT is a comprehensive, community-based process to bring about transformational and sustainable change, and addresses the historic and contemporary effects of racism. Leaders say the Mavs Foundation donation will be used to support the ongoing programmatic efforts of Dallas TRHT, to grow both the present and future capacity of the organization, and to further Dallas TRHT’s efforts in creating a more equitable local community.
“Chime and the Mavs Foundation selected Dallas Truth Racial Healing and Transformation because of the work they are doing to create a radically inclusive city and address racial inequities throughout our community,” said Katie Edwards, Dallas Mavericks vice president of external affairs and president of the Mavs Foundation.
“It’s about hope – recognizing where we’ve been and imagining a world without racism and how we get there,” Edwards added.
The Mavericks stepped to the line for 25 attempts against the Milwaukee Bucks on Friday and nailed an impressive 23 shots for a donation of $11.5K gifted to Dallas TRHT.
“We have a longstanding history of making a difference for others and this initiative is just another big way the Mavs organization is stepping up,” said Dallas Mavericks CEO Cynt Marshall. “Our players have been outstanding free throw shooters and we can’t wait to see how much money we can donate each night. Get ready, I’m hoping for really big checks for these amazing non-profits.”
The eight Mavs Foundation charities ‘Chime In for a Cause’ have already assisted are Boys and Girls Club of Dallas, Girls Inc. of Metropolitan Dallas, Lemonade Day Dallas, Education Open Doors and up next is TRHT, followed by Promise House, Project Unity and WiNGS. Among many other efforts, money donated through the initiative will provide support towards financial education, business skill building, breaking the cycle of poverty and addressing the historic and contemporary effects of racism.
Every time a Mavs player steps up to the charity stripe, each bucket made will count towards money raised for that night. Specifically, $250 per shot will be donated from the Mavs, which is then matched by Chime, totaling $500 per free throw made. MFFLs will also have the opportunity to ‘Chime In for a Cause’. Fans at home can use their home court advantage each game by making personal donations here: Mavs.com/ChimeIn.
Money raised will be evenly distributed between all eight charities at the conclusion of the NBA restart seeding games.
Participants that donate $20 or more to the Mavs Foundation will be entered into a sweepstakes with the grand prize winner receiving an Equality Jersey signed by Seth Curry, Luka Dončić, Dorian Finney-Smith, Tim Hardaway Jr. and Kristaps Porziņģis. A second-place winner will receive a 2019-2020 team-signed basketball and 100 additional winners will receive a custom Dallas Mavericks Equality jersey in their size and with the player name/number of their choice.
The Boys and Girls Club of Dallas earned a $14,000 check after the Mavs’ overtime thriller against the Houston Rockets where Dallas made 28 free throws. Dallas attempted an astounding 38 free throws in the game for what could have created an extra $5K for the organization, but thankfully MFFLs stepped up to the challenge and donated thousands of dollars that will be distributed evenly across all eight organizations at the conclusion of the NBA restart regular season.
The loss against the Suns netted $16,500 for Girls Inc. of Metropolitan Dallas when the Mavs drained 33 free throws and Lemonade Day Greater Dallas earned $19.5 after the Mavericks completed a season-best 39 free throws. They followed that performance with 16 made shots against the L.A. Clippers, a donation $8K that the Mavs Foundation boosted to $10K. In total, the Mavericks have made 139 shots for nearly $70K in donations with three games to go.
“We’re thrilled to partner with the Mavs on this important initiative,” said Melissa Alvarado, Chime CMO. “At Chime we believe in “banking that has your back” and that applies to everyone. We are committed to supporting financial literacy and fighting social injustice and racial inequalities, which is why we are so excited to Chime in for a Cause.”
ABOUT DALLAS TRTH: Truth, Racial Healing and Transformation is a comprehensive, national and community-based process to plan for and bring about transformational and sustainable change, and to address the historic and contemporary effects of racism. The vision for the organization is: A Dallas where no North and South divisions exists in terms of race, wealth, arts, culture, health, safety, education and opportunity, and communities actively, honestly and openly acknowledge, repair and heal from its past and present racial inequities. To learn more, click here.
FREE THROW DONATIONS PER GAME
139 Free Throws = $69,500
Dal vs. Bucks | 23 makes | $11.5K | Organization: Dallas TRHT
Dal vs. LA Clippers | 16 makes | $8,000 = 10K | Organization: Education Opens Doors
Dal vs. Sacramento | 39 makes | $19,500| Organization: Lemonade Day Greater Dallas
Dal. vs. Phoenix | 33 makes | $16,500 | Organization: Girls Inc. of Metropolitan Dallas
Dal. vs. Houston | 28 makes | $14,000 | Organization: Boys and Girls Club of Dallas
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