OCTOBER 7, 2021 (DALLAS, TX) – The Dallas Mavericks and Therabody, the global pioneer in wellness technology, announced a multi-year partnership, naming Therabody as the Official Recovery Partner of the Dallas Mavericks. The Mavericks will integrate Therabody solutions into their training and recovery regimen, including Theragun percussive and vibration therapy, RecoveryAir pneumatic compression, and PowerDot electrical stimulation.
“Therabody is the industry leader in optimal recovery technology,” said Dallas Mavericks Governor Mark Cuban. “We’re excited to have them on our team.”
The Mavericks players and training staff will participate in education sessions with performance and wellness experts from Therabody University, the company’s educational division. Therabody’s experts will provide players with the knowledge to optimize their use of Therabody’s devices so they can improve recovery and overall performance.
“I’m excited about our partnership with Therabody,” said Head Athletic Trainer Dionne Calhoun. “Their focus on practitioner education is unique in this space. They have proven that they are committed to athlete performance and recovery.”
In basketball, the high intensity and multi-directional movements of the game can lead to large amounts of stress and fatigue in the lower body. Using a Theragun on the calves, quads, and glutes before and after games and practices can help players keep their muscles loose and accelerate recovery time to keep them playing better and longer. Similarly, the RecoveryAir pneumatic compression system can help reduce any muscle soreness and stiffness that players may experience from playing in a high volume of games during the regular season.
“The Mavericks perform at the highest level of competition, and like all of us, their bodies experience wear and tear from the intensity of their workouts and game play,” said Therabody Founder and Chief Wellness Officer Dr. Jason Wersland. “We’re proud to support them by helping to ensure that the players are able to achieve their bodies’ full potential.”
In addition to the partnership, Therabody and the Mavericks will create a digital content series to showcase how whole-body wellness can enhance whole-body performance on and off the court. The series will live on the Mavericks’ webpage and social media channels.
For more information on the partnership, please visit Therabody.com.
ABOUT THE DALLAS MAVERICKS: The Dallas Mavericks are a first-class global sports and entertainment organization providing memorable experiences for fans worldwide. The Mavs compete in the National Basketball Association as a member of the Western Conference and play at American Airlines Center under the direction of Coach Jason Kidd, General Manager Nico Harrison, CEO Cynt Marshall and Governor Mark Cuban. Since the inaugural season in 1980- 81, the Mavs have won four division titles, two conference championships and one NBA championship in 2011. In addition to on-court success, the Mavs are committed to making a difference in North Texas through community programs and the Mavs Foundation. For more information on Dallas Mavericks players, staff, stats and tickets, visit mavs.com.
ABOUT THERABODY: Therabody is a pioneer in the wellness technology space, developing products and services that unlock the body’s natural ability to achieve health and well-being. Founded by chiropractor Dr. Jason Wersland to alleviate his own debilitating pain after a traumatic accident, Therabody empowers people around the world to live healthier lives through a deeper understanding of their bodies and minds. The category-defining percussive therapy device, Theragun, is rooted in more than a decade of research and development. The company continues to pave the way with its innovative ecosystem of wellness solutions including pneumatic compression (RecoveryAir), electrical stimulation (PowerDot), vibration therapy (Wave series), and USDA Certified Organic CBD (TheraOne). Its products are embraced by both the medical community and consumers worldwide. They are currently available in more than 60 countries, including company-owned retail stores and ResetⓇ, a whole-body wellness center. Therabody University, the company’s education division, offers a series of courses that connects practitioners, professional sports teams, and consumers with expert educators to learn how they can effectively integrate Therabody products into their daily routines. Therabody University’s comprehensive courses are accredited by several continuing education programs including BOC, PACE, NASM, and more. For more information, please visit www.therabody.com.
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