Editor’s Note: Photos used in this story are from previous events prior to COVID-19

The Mavs Reading Challenge, presented by Whataburger, is a 40-day program designed to improve reading literacy throughout the DFW area and encourage the love of reading for kids of all ages. Starting today, the Mavs and Whataburger are challenging students (K-12) to read, or be read to, for a minimum of 20 minutes per day for 40 days. If participants log and complete the Mavs Reading Challenge by March 31, they will receive a Whataburger Certificate of Completion, a free meal coupon, valid at participating locations, and a Mavs swag bag.

The top 20 young Mavs Fans who read and log the most minutes during the Mavs Reading Challenge will receive an exclusive invitation to a live virtual pep rally for themselves and their school classroom with Mavs Mascots, Champ and MavsMan. Plus, they will get a special Luka Dončić miniature locker keepsake.

“The Dallas Mavericks are thrilled to partner with Whataburger as the intention of the Mavs Reading Challenge aligns with Whataburger’s Feeding Student Success initiative,” said Katie Edwards, senior vice president of external affairs and president of the Mavs Foundation. “Both aim to further the education of our youth by providing resources for success and provide some fun along the way!”

Throughout the duration of the Mavs Reading Challenge, the Dallas Mavericks will host several virtual Reading Time-Outs. These are mini virtual events that will be held via video calls to classrooms, online events with Dallas ISD and social media videos on Dallas Mavericks’ platforms, @dallasmavs and @mavsoffcourt.

Virtual Reading Time-Outs will feature Mavs players, legends, coaches, mascots, ManiAACs and staff reading to DFW students.

While library partners of the Mavs, Dallas Public Library, Fort Worth Public Library and Kaufman County Public Library, will still host the reading challenge, the typical in-person reading timeouts at each library will be replaced with these virtual opportunities, due to COVID-19 restrictions.

For more information and to stay informed on  Reading Time-Outs, click here.

To sign up for the Mavs Reading Challenge, parents, kids and teachers can visit Mavs.com/ReadingChallenge.

ABOUT MAVS CARE: The Dallas Mavericks strive to be champions on the court and in the community.  We are dedicated to building a stronger community through educational programs, health and wellness initiatives, environmental efforts, support for military veterans and first responders, racial equity and social justice programs, and grants to nonprofit organizations. Through our community programs and the Mavs Foundation, we are changing lives in North Texas and have impacted thousands of children, families and communities. Learn more at Mavs.com/Community @mavsoffcourt.

ABOUT WHATABURGER AND FEEDING STUDENT SUCCESS: Whataburger has focused on its fresh, made-to-order burgers and friendly customer service since 1950, when Harmon Dobson opened the first Whataburger as a small roadside burger stand in Corpus Christi, Texas. Today, the company is headquartered in San Antonio, Texas, with more than 840 locations in 10 states and sales of more than $2.5 billion annually. Whataburger has 46,000 Family Members (employees) and more than 14 million customers who like to customize their Whataburgers just the way they like it. Whataburger invests in the communities it serves through Whataburger Feeding Student Success, a program that helps students from pre-K to college and adult education achieve their goals. Visit whataburger.com for more information.

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