The Dallas Mavericks and proprietor Mark Cuban have introduced three new digital streams where Mavs fans can enjoy exclusive content.
The Mavs have launched a channel on Roku, the TV streaming platform with over 10 million active accounts. MFFLs will be able to watch behind-the-scenes videos from players and coaches, long form content like the 2011 NBA Championship Parade and highlights from previous games.
“We want our fans to have access to Mavs content wherever they are, and within any platform they’re using. Adding Roku to our repertoire adds another piece to the fan experience puzzle,” said proprietor Mark Cuban.
Roku users can search for the Dallas Mavericks in the search portal to subscribe to the channel, or use the code gomavs (or click here) to automatically subscribe.
The Mavs are also the first NBA team to have utilized the live streaming app Live.ly and the music video community app Musical.ly. Both apps, which are popular with teens, showcase Mavs players’ personalities—and sometimes, even dance moves. On Musical.ly alone, the Mavs have over 103,000 fans registered to receive alerts when the Mavs are online. For example, one video of Quincy Acy dancing on media day garnered over 125,000 views.
Live.ly is used frequently to highlight Mavs practice and pre-game warm-ups with an average of 15,000-20,000 views per stream.
— Dallas Mavericks (@dallasmavs) September 26, 2016
To find the Mavs on Musical.ly and Live.ly, download the apps from the App store on iPhone or the Google Play store on Android and search for @DallasMavs.