The evidence about Luka Dončić rise to the top of the NBA keeps pouring in.

The latest proof that his superstar status continues to grow comes from the latest release of jersey sales.

Dončić’s jersey is No. 2 in sales from late July to Monday, essentially the entire time that the NBA played in the bubble. He is ahead of everybody but LeBron James.

Ahead of Giannis Antetokounmpo and Anthony Davis. Ahead of Kevin Durant and Steph Curry. And ahead of Damian Lillard and Kawhi Leonard.

It obviously was the highest ranking of his career for Dončić.

Among the contributing factors to his rise is his presence on social media. It doesn’t take coach Rick Carlisle long to rattle off how many followers Dončić has on Instagram. It’s 3 million and counting. He added nearly 700,000 followers since the NBA restart in July, fourth most in the NBA.

On Twitter, he’s closing in on 1.1 million followers.

He thinks of himself as more than just a basketball player.

“That’s what I do,” he said. “I like to enjoy the game. I like to be an entertainer.”

The bottom line is that superstars drive the league and the fan appeal. And the Mavericks are fortunate to have one of the best players on the planet.

In addition to Luka’s popularity, the Mavericks ranked seventh on the team merchandise list for the time in the bubble. Only the Lakers, Celtics, Bulls, Heat, Warriors and Raptors were ahead of them.

Visit the official one-stop shop of the Dallas Mavericks at to stock up on all your favorite Mavs’ gear, including Luka’s No. 2-selling jersey.


Top 15 Most Popular NBA Jerseys                           

  1. LeBron James, Los Angeles Lakers
    2. Luka Dončić, Dallas Mavericks
    3. Anthony Davis, Los Angeles Lakers
    4. Jayson Tatum, Boston Celtics
    5. Giannis Antetokounmpo, Milwaukee Bucks
    6. Stephen Curry, Golden State Warriors
    7. Kevin Durant, Brooklyn Nets
    8. Damian Lillard, Portland Trail Blazers
    9. Kawhi Leonard, LA Clippers
    10. Jimmy Butler, Miami Heat
    11. Kemba Walker, Boston Celtics
    12. Kyrie Irving, Brooklyn Nets
    13. Russell Westbrook, Houston Rockets
    14. Nikola Jokić, Denver Nuggets

Top 10 Most Popular Team Merchandise

  1. Los Angeles Lakers
    2. Boston Celtics
    3. Chicago Bulls
    4. Miami Heat
    5. Golden State Warriors
    6. Toronto Raptors
    7. Dallas Mavericks
    8. Milwaukee Bucks
    9. Portland Trail Blazers
    10. Denver Nuggets

Twitter: @ESefko


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