The Dallas Mavericks join other NBA teams around the country this February 2022 to celebrate Black History Month and support the ongoing pursuit of racial justice, equality, equity and inclusion in the workplace and community.

This month and going forward, the Mavs will continue to elevate the experiences and perspectives of Black players, coaches, employees, entertainers and fans through various activations and community events. We also continue to shine the spotlight on a new era of young Black men and women who are trailblazing a path for future generations to follow.

Jourdyn Moore is one of the Dallas Mavericks D-Town Crew captains and she joined the team during its inaugural season. Moore is a graduate of UNT and currently serves as a social media manager. The native of Allen, Texas, is proud of her biracial background and leans on her faith to pursue her goals and dreams. Fans can find Moore entertaining MFFLs on game nights at the American Airlines Center and serving in the community. She’s also recently engaged.

Mavs.com caught up with Moore to share more about her life…

Jourdyn Moore, D-Town Crew
Hometown: Allen, Texas
NBA Seasons: Veteran, 2nd Season, one of the team’s captains

Career: Social Media Community Manager
College: Graduated from the University of North Texas & Trinity Valley Community College

MAVS.COM: Hi Jourdyn! Can you share more about your background and how you arrived to the Dallas Mavericks?

MOORE: I grew up in Allen, Texas and went to Allen High School. While I am very proud of my high school and was blessed with many opportunities, I was very much the minority in my advanced classes and on the drill team as a biracial child.

Upon dancing for the Tallenettes in high school, I danced at Trinity Valley Community College on a scholarship. After graduating with my associate’s degree, I went to dance in the ECHL for two seasons with the Allen American Ice Angels as a Co-Captain. I continued my education at the University of North Texas while simultaneously dancing in the NBA G League for 3 seasons with the Texas Legends as a Captain. I am now engaged, working for a social media agency, and enjoying my time on my second season with the Dallas Mavs!

MAVS.COM: What has been your experience since joining D-Town? What’s your favorite memory and what makes you the proudest? 

MOORE: The greatest memory I have was being able to witness the GOAT (Dirk Nowitzki) and his family send his jersey number to the rafters! #41Forever – it was epic! A rowdy, proud, and loud arena! I am proud of how many schools and centers the Dallas Mavericks have adopted and sponsored. From sending D.W. Carter Cheer team to Disney or being a part of dance camps, we love being in the community.

MAVS.COM: Each February, the Dallas Mavericks and NBA community come together to celebrate Black History Month and the incredible leaders in the game like you. What does Black History mean to you?

MOORE: Black History Month is a time to recognize, reflect, and honor the contributions the Black community has made. This representation matters because it can shape how we as minorities are viewed by society and even how we view ourselves. What our young people see around them positively or negatively shapes their expectations for themselves and for each other. It’s incredibly important that we’re starting to see the media move to reflect more diverse stories.

MAVS.COM: Who is someone that has inspired you the most? Who gets your Lifetime Achievement Award and why did they have such a profound impact on your life?

MOORE: Growing up, my father taught me many valuable lessons, specifically: work ethic and forgiveness. These simple but important lessons have shaped my life in its entirety.

MAVS.COM: If there is a young person reading this who aspires to follow your footsteps, what’s your advice for them?

MOORE: Don’t expect to get anything back, don’t expect recognition. Do it because you need to do it. And do it to the best of your ability with every talent and resource God has given you.

MAVS.COM: What has been your experience as a Black athlete or performer in the dance industry? What can we do better to encourage a new generation of young Black boys and girls to pursue their dreams in this industry?

MOORE: Achieving success in the arts is a matter of determination and talent. Unfortunately, it can also be a matter of money. For children living in low-income communities, dance lessons, shoes, leotards, shoes, driving to and from dance classes, etc. become problematic obstacles. Dance teaches determination, teamwork, self-confidence, and discipline and should be available to all students.

Accessibility to dance camps and recreational classes will help young Black boys and girls pursue their dreams. Also supporting them financially, such as the financial contribution the Mavs made to support the D.W. Carter High School Varsity Cheer Team to allow them to go to Nationals in Orlando makes all the difference!

MAVS.COM: And finally, a little self-reflecting here, but what do you consider to be your gift to the world? 

MOORE: I have been working hard to live by the motto: Be the reason someone smiles today. As long as you move with love and genuine intentions, you’ll win.

Thank you so much for sharing your story, Jourdyn! We’re extremely inspired by your story and thank you for representing the Dallas Mavericks with the D-Town Crew!

Share and comment

More Mavs News