MARCH 5, 2021 (DALLAS, TX) – To kick off Women’s History Month, the Dallas Mavericks announced a Diversity, Equity and Inclusion Gift of Character partnership with Girl Scouts of Northeast Texas (GSNETX) that will power the regional organization’s DEI efforts in four key structural transformations – people, programs, processes and properties.

The Mavs are investing $50,000 annually over a three-year period, for a total of $150,000.

Through the continuous support of the partnership, the region’s Girl Scouts will be given the tools to build the courage to stand up, the confidence to speak up and the character to take action against inequities in the world.

Last month the Mavericks and GSNETX kicked off the partnership with the region’s first-ever Black History Month Patch powered by the Dallas Mavericks, which will continue all three years. Girl Scouts (K-12) across 32 counties were encouraged to learn, connect, and take action on topics that related to the history, culture, and contributions of African Americans.

In February, the Mavs also became the first-year presenting sponsor of the GSNETX World Thinking Day Panel, where community peacemakers joined the Girl Scouts in a conversation about how girls can build peace from a personal, community and global perspective.

“We’re investing in the lives of our youth to empower these girls as they take the necessary steps to shatter glass ceilings,” Mavs CEO Cynt Marshall said. “These girl scouts are the leaders of the future and through this partnership, we’re amplifying that.”

Last year, GSNETX honored Cynt Marshall with the prestigious Lifetime Achievement Award at the 16th annual Women of Distinction virtual event. The event recognized local leaders who take the initiative to make the world a better place, while inspiring others to do the same. To read more about Marshall and the GSNETX Lifetime Achievement Award, click here.

The partnership includes additional support over the three-year deal for GSNETX’s diversity, equity and inclusion efforts through the Mavs Take ACTION! Plan and their STEM Center of Excellence through future Mavs education programs.

The Mavs Academy will also play a role in hosting camps as it aligns with Jr. NBA programming and the new girls-focused GEM program, which stands for Girls Empowered by Mavericks. The Mavs will launch the cutting-edge initiative next week on March 9.

ABOUT MAVS CARE: The Dallas Mavericks strive to be champions on the court and in the community. We are dedicated to building a stronger community through educational programs, health and wellness initiatives, environmental efforts, support for military veterans and first responders, racial equity and social justice programs, and grants to nonprofit organizations. Through our community programs and the Mavs Foundation, we are changing lives in North Texas and have impacted thousands of children, families and communities. Learn more at @mavsoffcourt.

ABOUT GIRL SCOUTS OF NORTHEAST TEXAS: Girl Scouts is building a pipeline of strong, confident girls. As the expert in how girls learn, Girl Scouts provides relevant programming that focuses on life skills, STEM, entrepreneurship and the outdoors – helping girls develop the confidence to know they can do anything they put their minds to. Girl Scouts of Northeast Texas serves more than 20,000 girls and 12,000 adult volunteers across 32 counties. In 2018, Girl Scouts of Northeast Texas opened the STEM Center of Excellence, a 92-acre state-of-the-art camp just outside Dallas where girls can experience programs in astronomy, robotics, coding, computer science and more. Girl Scouts of Northeast Texas was recognized as a 2018 Tech Titan Technology Advocate Finalist, 2017 Million Women Mentors Stand Up for STEM Award winner and 2016 CNM Connect Nonprofit of the Year. Learn more at or call 972-349-2400.


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