By Richie Whitt, Dallas Observer

Can’t touch the net, or even dream of dunking.

If named head coach, promises the team would have started the season 0-8.

Admits to being only a 50 percent free throw shooter.

Nine months ago, didn’t know the name Mark Cuban.

Despite that flimsiest of basketball résumés, Cynthia “Cynt” Marshall is the Dallas Mavericks’ most important acquisition since they drafted future Hall of Fame player Dirk Nowitzki in 1998.

As the organization’s new CEO, Marshall is in charge of doing what proprietor Cuban couldn’t — or wouldn’t — for almost 20 years: Save the Mavericks’ front office from itself. The basketball team’s rebuilding project from NBA lottery back to the playoffs belongs to head coach Rick Carlisle and young, potential superstars Dennis Smith Jr. and Luka Doncic.

But in the wake of shocking revelations of rampant sexual misconduct, lewd behavior and an ensuing seven-month investigation confirming a toxic corporate culture, the challenge of transforming the Mavericks’ business culture from worst to first belongs to Marshall, now the second-most powerful woman in DFW professional sports behind only Dallas Cowboys Executive Vice President and Chief Brand Officer Charlotte Jones-Anderson.

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Illustration by Shenho Hshieh, Dallas Observer

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