January 28, 2015 (DALLAS, TX) The Dallas Mavericks have partnered with Tixsee to debut an innovative and immersive ticket shopping experience on Mavs.com.

Tixsee takes Mavs fans on a virtual tour of American Airlines Center, including restaurants, seating sections, suites, concession stands and The Hangar Fan Shops. It provides a realistic perspective from all seating locations, but goes one-step further by giving fans a new ticket and merchandise buying experience.

“We’re excited to give our fans a new, interactive way to tour our arena and find the perfect seat to a Mavs game,” said Ken Bonzon, Chief Technical Officer of the Dallas Mavericks.

The Mavericks are the first professional sports franchise to deploy Tixsee’s software on a 360º panoramic virtual tour powered by Google Street View, and will utilize the largest Google Business View virtual tour ever shot and published to Google Maps. The tour is comprised of 12,444 high-resolution panoramic photos stitched together to create 1,037 360º images. Photography was provided by Frank Clark – VP of Business Photos America.

“Our vision is to partner with organizations like the Dallas Mavericks to create engaging and entertaining experiences for fans,” said Brett Dowling, President of Tixsee. “We believe the conventional methods of ticket shopping delay the fan experience and do not provide the content that fans most value.”

Mavs fans may see the updated site at mavs.com/tour.

Media Contact for Dallas Mavericks:
For more information and interview requests, please contact: Erin Finegold, Dallas Mavericks Communications: erin.finegold@dallasmavs.com or 214.415.9183

Media Contact for Tixsee:
For more information and interview requests, please contact: Brett Dowling, President – Tixsee: brett@tixsee.com or 323.590.0112

About the Dallas Mavericks
The Dallas Mavericks play in the Southwest Division of the Western Conference of the National Basketball Association (NBA) and began as an expansion franchise in 1980. The Mavs have won three division titles (1987, 2007, 2010) two conference championships (2006, 2011) and under the leadership of proprietor Mark Cuban, Head of Basketball Operations/GM Donnie Nelson and Head Coach Rick Carlisle, the team won its first NBA Championship in 2011.
In addition to on-court success, the Mavs are committed to making a difference in North Texas through outreach programs and the Dallas Mavericks Foundation.

About Tixsee:
Based in Dallas, TX, Tixsee is a technology company specializing in the creative, strategic and technical development of screen-based products and immersive virtual environment technologies. Tixsee has an exceptionally-talented multidisciplinary team comprised of accomplished developers, engineers, technologists, designers, product managers, entrepreneurs and inventors.
Tixsee is currently serving clients in the sports and entertainment industries with interactive virtual tours. For more information on Tixsee, visit tixsee.com.

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