November 12, 2014 (DALLAS, TX) – The Dallas Mavericks announced their first-ever partnership with FanDuel today, the global leader in one-day fantasy sports. The fully integrated marketing agreement makes FanDuel an official sponsor of the Mavericks, thereby increasing FanDuel’s exposure during all Mavericks games, including closed-circuit television broadcasts, radio broadcasts and an online presence.
“We’re excited to be partnering with an innovative company like FanDuel, engaging our MFFLs in a whole new way, as well as increasing the fan base of an emerging technology,” said Mark Cuban, proprietor of the Dallas Mavericks. “FanDuel is creating the opportunity to capture the potential Mavs fan while engaging them in a second platform. It’s a whole new fantasy sports fan base we have yet to tap into.”
As a part of the sponsorship, FanDuel will provide a GM Fantasy Sweepstakes, where a fan will have the chance to win a behind-the-scenes experience with the Mavs GM Donnie Nelson. Details will be announced at a later date.
“The Mavericks have long been regarded as one of the most innovative franchises, and for us – as a startup that is changing the sports entertainment experience through one-day fantasy leagues – we knew we had to partner with them,” said Nigel Eccles, CEO of FanDuel.
The partnership will last throughout the 2014-2015 season.
Media Contacts:
Erin Finegold, Dallas Mavericks Communications: erin.finegold@dallasmavs.com or 214.415.9183
Justine Sacco, FanDuel Communications: justine@fanduel.com or 646.930.0964
About FanDuel
FanDuel is the leading one-day fantasy sports company that is transforming the world of fantasy sports with an exciting new way to play. Since 2009 FanDuel has taken the one-day fantasy sports concept from launch to paying out over $10 million in prizes every week, and growing. New public and private leagues form daily and range in size from two to thousands of players. Buy-ins start at $1 and payouts happen after games end. Based in New York City with an office in Edinburgh, Scotland, FanDuel is venture backed and has raised $88 million in funding to date from investors including Shamrock Capital, NBC Sports Ventures, KKR, Comcast Ventures, Pentech Ventures, Piton Capital and Bullpen Capital. For more information, visit www.fanduel.com or download the iPhone app in the Appstore.
Share and comment