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Mavs Reading Challenge

In partnership with Dallas Public Library

December 1, 2017 – March 18th, 2018


The Mavs Reading Challenge is a 15-week program designed to improve reading literacy throughout Dallas and encourage the love of reading for kids of all ages.

Dallas parents, students and teachers can sign up online or at any of the 29 Dallas Public Library locations. Track your reading throughout the winter and spring, for the chance to win special prizes from the Dallas Mavericks and presenting sponsor Whataburger.

How It Works:

To earn prizes, the Mavs are challenging students to read (or be read to) at least 20 minutes a day. Track each day you spend 20 minutes reading and win prizes! All participants who log 40 days by the end of the program will be entered into a Grand Prize drawing for your chance to win a Mavs Fan Experience, including: Four (4) Lower Level Tickets, Four (4) High Five Line Passes and a 3rd Quarter Locker Room Tour for a 2018-2019 Mavs Home Game.


  • Read 10 days: Drawstring bag (first 4,000 participants)
  • Read 20 days: Hats (first 2,500 participants)
  • Read 30 days: Notebook (first 2,500 participants)
  • Read 40 days: Whataburger Certificate/Free Meal (first 5,000 participants) and be entered into Grand Prize drawing
  • Grand Prize (1): Mavs Fan Experience for four (4) High Five Line passes and a 3rd Quarter Locker Room Tour for a 2018-2019 home game.

Not in Dallas?
Fort Worth, Kaufman or Athens residents can participate too! Visit for more information.

Sponsored by


About Whataburger
Family-owned Whataburger has proudly served its famous burgers since 1950 and continues to deliver fresh, made-to-order meals every day with extraordinary customer service. Headquartered in San Antonio, Whataburger has successfully expanded from a single burger stand to a thriving family of restaurants across 10 states today. Whataburger invests in the communities it serves through charitable giving and volunteerism to a number of nonprofit organizations that focus on children’s charities, cancer research, hunger assistance, disaster relief and military support.
In addition to lunch and dinner, the 24-hour restaurants are a popular destination for late night dining and breakfast.
WHATABURGER on Social: Check out the company on Facebook, Twitter and Instagram and follow them on their most recently launched channel, Snapchat, @WhataburgerLife.