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Mavs Reading Challenge

In partnership with Dallas Public Library

December 1, 2017 – March 18th, 2018

The Mavs Reading Challenge is a 15-week program designed to improve reading literacy throughout Dallas and encourage the love of reading for kids of all ages.

Dallas parents, students and teachers can sign up online or at any of the 29 Dallas Public Library locations. Track your reading throughout the winter and spring, for the chance to win special prizes from the Dallas Mavericks and presenting sponsor Whataburger.

Check back in Fall 2018 to Sign Up!

Reading Timeout with Yogi

Yogi Ferrell takes a Reading Timeout with the kids.

Not in Dallas?

Fort Worth, Kaufman or Athens residents can participate too! Visit for more information.

Sponsored by


About Whataburger

Family-owned Whataburger has proudly served its famous burgers since 1950 and continues to deliver fresh, made-to-order meals every day with extraordinary customer service. Headquartered in San Antonio, Whataburger has successfully expanded from a single burger stand to a thriving family of restaurants across 10 states today. Whataburger invests in the communities it serves through charitable giving and volunteerism to a number of nonprofit organizations that focus on children’s charities, cancer research, hunger assistance, disaster relief and military support.

In addition to lunch and dinner, the 24-hour restaurants are a popular destination for late night dining and breakfast.

WHATABURGER on Social: Check out the company on Facebook, Twitter and Instagram and follow them on their most recently launched channel, Snapchat, @WhataburgerLife.