“As we move forward in this new COVID-19 era, the Dallas Mavericks are constantly retooling and figuring out ways to foster the greatest impacts on our community. Even as I write these words, the coronavirus pandemic continues to inflict health and economic tolls on our local community, and it is impossible to predict what tomorrow will bring. Nonetheless, even during times of uncertainty, we are committed to bringing unity, support, and sustainable change…” Read More
The Dallas Mavericks focused on educating the next generation with a variety of interactive programming including the Mavs Reading Challenge, a Mavs Learning Assist online resource, Mavs College Scholarships, Young Women’s Preparatory Network Graduation Celebration, and the announcement of their newly adopted elementary school, Adelle Turner.
The Dallas Mavericks encouraged fans of all ages to be MavsFIT, providing diverse health and fitness information to children and their families. MavsFIT promotes 8 simple steps to making healthy choices, including nutritious eating and regular exercise as part of a daily routine. The Mavs also hosted a Bike Build where over 50 bikes were donated and a Jr. NBA clinic to benefit youth in underserved communities.
To raise necessary funds for women, children, and families in North Texas, the Mavs Foundation hosted a variety of fundraising events. In 2019-2020 this included a virtual Tipoff Broadcast, inaugural virtual Mavs Ball, and various online auctions with exclusive access to players, coaches, legends, and memorabilia.
Each year the Mavs Foundation selects local nonprofits to receive $25,000 grants, as well as, basketball court refurbishments and reading and learning center upgrades. In the 2020-21 season the Mavs Foundation dedicated a new Reading and Learning Center at the Oak Cliff YMCA and a refurbished basketball court at MHMR in Tarrant County. They also partnered with Kristaps Porziņģis, Whataburger and Chick-fil-A on various initiatives to combat hunger in North Texas.
The Dallas Mavericks celebrated our first responders and military heroes all year long with holiday surprises for T.A.P.S. families, donated tickets to Mavs games, and bedding and furniture donations to local fire stations.
The Dallas Mavericks spread holiday cheer through their Season of Giving campaign with events to support families and children in need in our community. The 2020 Season of Giving tipped off with a Turkey Giveaway at Buckner International and included several other events such as Payaway the Layaway with Dwight Powell, Cookies with Santa for Vogel Alcove and Rainbow Days, Hospital Visits at Scottish Rite for Children and distributions at Minnie’s Food Pantry.
Throughout the COVID-19 pandemic, the Dallas Mavericks players, coaches and staff have been committed to assisting and thanking our community. Just a few of the ways they’ve offered support have been through Personal Protective Equipment (PPE) donations, shoe donations to healthcare workers with Josh Richardson and Luka Dončić, goodie bag donations with Willie Cauley-Stein and Dwight Powell, and vaccination support and awareness.
After the winter storm hit North Texas in February 2021, the Dallas Mavericks players, coaches and jersey patch partner, Chime, in conjunction with the Mavs Foundation donated over $1.25 Million in emergency grants. The Mavericks also partnered with ‘The Comfy’ to distribute 12,000 units of winter gear, as well as the Boston Celtics to donate warm meals to local partners displaced due to the storm.
The Dallas Mavericks pledge to listen, learn and unite our DFW communities to address racial inequities and disparities, promote social justice, and drive sustainable change.
In addition to their commitments throughout the season, it’s important to the Dallas Mavericks staff to participate in employee lead initiatives that give back to our Dallas community.
768 Service Hours, 43 different organizations
BEN Food Drive
Women's Genesis Drive
Parents at Work Donation
Angel Tree
FTLOTL
Book drive
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Letter from Cynt Marshall
Dallas Mavericks CEO
Dear MFFL Family,
As we move forward in this new COVID-19 era, the Dallas Mavericks are constantly retooling and figuring out ways to foster the greatest impacts on our community. Even as I write these words, the coronavirus pandemic continues to inflict health and economic tolls on our local community, and it is impossible to predict what tomorrow will bring. Nonetheless, even during times of uncertainty, we are committed to bringing unity, support, and sustainable change to the great people of North Texas.
Our love for the people and the commUNITY is embedded in our DNA. That will never change.
As CEO of the Dallas Mavericks, I’ve had the unique experience of leading our organization through multiple crises. Innovation and versatility were required to navigate an ever-changing landscape. From the COVID-19 pandemic to social injustice to the winter storm that rocked North Texas — all of these challenges provided us with exceptional opportunities to address health care needs, food insecurity, education equity, and many more. We were delighted to join all of you in answering the call to serve and make a difference for so many lives in our community.
Today, more than ever, at the Dallas Mavericks, we have a renewed aspiration to assist children, women, and families in need.
In the following pages, we have highlighted a few of our beloved community events and outreach efforts in the past season. We saw firsthand how innovation, hard-work, and servant leadership can make a difference. Thank you for helping us help Dallas rebound. YOU are a major part of our story. We simply could not have done this work without your support.
The Mavs Foundation will celebrate its 25th year this upcoming season. Back in 1996, a small group of men and women had a vision to take action and create an organization that would reach North Texans in both small and mighty ways. Today, the Mavs Foundation has blossomed into a powerful network of people and partnerships, and we are forever grateful to every person who helps bring our vision to life.
Our hope and mission in the coming year are to once again use the game of basketball to build bridges and unite people for a common good. I am optimistic that with your invaluable support, we will achieve even more triumphs and touch countless lives.
Thank you for being a huge part of our story and for being ALL IN with us as we serve our community.
