Mavs Reading Challenge

Program Overview

The Mavs Reading Challenge presented by Whataburger encourages the love of reading for students of all ages.

Students K-12 read with us for 20 minutes a day for 40 days as we improve reading literacy throughout Dallas-Fort Worth and earn cool prizes from the Mavs and Whataburger!

2021 Reading Challenge begins January 14th and read through March 31st!


The top 20 young Mavs Fans who read and log the most minutes during the program (Jan. 14th-Mar. 31st) will receive an exclusive invitation to a Live virtual pep rally for them and their school classroom of choice with Mavs Mascots, Champ and Mavs Man, plus a special Luka Doncic miniature locker keepsake.

All notifications to grand prize winners will be communicated by April 5th, 2021. Date of Virtual pep rally TBD (April 2021).

Mavs Reading List

Check out our favorite books and recommendations



Minutes Read in 2019


Reading Time Out

Reading Time Out with Jalen Brunson

2019 Reading Timeout with Jalen Brunson