For the Dallas Mavericks, it’s Chime time.

The organization has signed a multi-year agreement with the online financial services company Chime in a sponsorship deal that will include a patch on all of the player jerseys and other strategic promotional, advertising and community partnerships.

Chime is an award-winning mobile banking app and debit card geared toward innovative banking services. It is one of the fastest-growing online banking accounts in the U.S.

Mavericks’ proprietor Mark Cuban said Chime’s business philosophy aligns perfectly with that of the Mavericks, making them an ideal jersey-patch affiliate.

“The experience that Chime has developed for their members is truly setting the standard in financial services, similar to what we strive to provide to MFFLs (Mavs Fans For Life) more than 41 nights a year at American Airlines Center,” Cuban said. “I look forward to showing NBA and Mavs fans how good Chime products are.”

Beginning with Friday’s home game against Portland, the Chime logo will be on the front left shoulder strap of all four of the Mavericks’ uniform jerseys and authentic jerseys sold at the merchandise shops. The Chime logo also will grace the court at AAC, starting with Tuesday’s game against the Los Angeles Clippers.

Two-thirds of all NBA jersey-patch partnerships are in their first season together. Chime is among them and their target audience is in line with the Mavericks as both companies seek to connect with a new generation in the digital era.

“We are thrilled to announce our partnership with the Mavs, one of the most dynamic teams in the NBA,” Chime CEO and co-founder Chris Britt said. “We can’t think of an organization that better exemplifies our values of inclusivity and teamwork and shares an unparalleled commitment to the fans.”

There are many reasons why the Chime partnership makes sense for both sides. First, both companies have been recognized as Great Places to Work and are committed to investing in their local communities.

The Mavericks and Chime both are known for their innovation and resistance to the status quo in their respective fields.

San Francisco-based Chime has been at the forefront of challenger banking, eschewing branch offices and other banking traditions that impact overhead and, ultimately, the customers.

In addition, both companies are vigilant about diversity in the workplace and making every voice in their organizations heard.

“We share the same goal of nurturing an extraordinary workplace culture,” said Mavericks’ CEO Cynt Marshall. “It’s clear in spending time with the employees of Chime that every voice matters and everybody belongs, just like at the Mavericks.”

The companies will team up on the Venture Entrepreneurial Expedition, a program to guide students through their personal journey to becoming successful in business. The Mavs launched the program in 2017 and have reached thousands of students throughout North Texas.

It will be one of many initiatives on which the companies will collaborate, with a strong focus on financial literacy and education while also contributing to the Mavs Foundation supporting women, children and families in need.

What is a challenger bank? Chime’s prime mission is to change the way people feel about banking and provide financial peace of mind. The basic principle is to protect members and help them get ahead.

The company, meanwhile, profits with their customers, not off of them. Every time a customer uses the debit card, Chime gets a small amount from Visa (paid by the merchant). Chime helps members avoid traditional bank fees and save money automatically with a modern, mobile approach to banking.


Chime, the leader in U.S. challenger banking, helps members avoid bank fees, save money automatically, and achieve financial peace of mind. Founded by financial and tech industry veterans Chris Britt and Ryan King, Chime offers its members a Spending Account, optional Savings Account, Chime Visa Debit Card, and a powerful mobile app that gives them complete control of their finances. The Chime mobile app is available for iPhone® and Android devices and has been featured as one of the top rated Money Management apps in the App Store.

Twitter: @ESefko

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