The ‘Chime in for a Cause’ campaign was a joint effort between the Dallas Mavericks, Mavs Foundation, and Mavs’ jersey patch sponsor, Chime, to raise funds and awareness for the selected organizations. The initiative aimed to address the Mavs’ and Chime’s on-going efforts to promote social justice, education, and financial literacy.
For every free throw completed, the Mavs and Chime donated $500 to one of the local Mavs Foundation charities selected to benefit from the cause. In addition, MFFLs also had the opportunity to make personal donations and the funds raised were evenly distributed between all eight nonprofits.
The minimum donation from the Mavs and Chime was $10,000 per game for a total of $105,000 raised from the eight seeding contests. Furthermore, MFFLs contributed another $3,360 to boost the total to $108,360.
“We were thrilled to join Chime for this amazing initiative to raise much-needed funds for eight very deserving organizations,” said Cynt Marshall, CEO of the Dallas Mavericks. “In fact, the Mavs played in three overtime games during the NBA restart, and it was an added benefit for the charities because the team completed even more free throws. We know the money raised will assist these North Texas nonprofits just in time for the new school year.”
Participants that donated $20 or more to the Mavs Foundation had the chance to enter a grand prize sweepstakes and the winner received a rare ‘Equality’ jersey signed by Seth Curry, Luka Dončić, Dorian Finney-Smith, Kristaps Porzingis, and Tim Hardaway Jr.
Another 100 winners received custom Dallas Mavericks ‘Equality’ jerseys with the players and numbers of their choice.
The eight Mavs Foundation charities ‘Chime In for a Cause’ assisted are: Boys and Girls Club of Dallas, Girls Inc. of Metropolitan Dallas, Lemonade Day Greater Dallas, Education Opens Doors, Dallas Truth, Racial Healing and Transformation, Promise House, Project Unity and WiNGS. Among many other efforts, money donated through the initiative will provide support towards financial education, business skill building, breaking the cycle of poverty and addressing the historic and contemporary effects of racism.
“The Mavericks and Chime have a longstanding history of making a difference in people’s lives,” Marshall added. “This initiative is just another big way we stepped up to help others in need.”
Dal. vs. Houston | 28 makes | $14,000 | Organization: Boys and Girls Club of Dallas
Dal. vs. Phoenix | 33 makes | $16,500 | Organization: Girls Inc. of Metropolitan Dallas
Dal vs. Sacramento | 39 makes | $19,500| Organization: Lemonade Day Greater Dallas
Dal vs. LA Clippers | 16 makes | $8,000 = *$10,000 | Organization: Education Opens Doors
Dal vs. Milwaukee | 23 makes | $11.5K | Organization: Dallas Truth, Racial Healing and Transformation
Dal vs. Utah | 14 makes | $7,000 = *$10,000 | Organization: Promise House
Dal vs. Portland | 27 makes | $13,500 | Organization: Project Unity
Dal vs. Phoenix | 16 makes | $8,000 = $10,000 | Organization: WiNGS
ABOUT THE MAVS FOUNDATION: Over the past 24 years, the Mavs Foundation has provided grant funding totaling more than $5 million dollars to nonprofit organizations serving women, children and families in need. In addition to grants, the Mavs Foundation has built 45 safe Learn & Play spaces throughout the North Texas community, including 26 basketball courts and 19 Reading & Learning Centers. Recent contributions by the Dallas Mavericks and the Mavs Foundation include over $1.96 million donated to COVID-19 relief and a commitment of $5 million to address social injustice and racial inequity. Learn more at MavsFoundation.com.
ABOUT CHIME: Chime, the leading US provider of mobile banking services helps members avoid bank fees, save money automatically, and achieve financial peace of mind. Founded by financial and tech industry veterans Chris Britt and Ryan King, Chime offers its members on behalf of its banking partners, The Bancorp Bank and Stride Bank, Members FDIC, a Spending Account, optional Savings Account, Chime Visa Debit Card and a powerful mobile app that gives them complete control of their finances. The Chime mobile app is available for iPhone® and Android devices and has been featured as one of the top rated Money Management apps in the App Store. Learn more at Chime.com.