Thank you for visiting Mavs.com/kidsclub / Dallas Mavericks Kids Club. Your privacy is important to us. To better protect your privacy, and to help ensure a rewarding online experience for all visitors, we provide this Privacy Statement summarizing our online information practices and explaining the choices you can make about the way your information is collected and used. This Privacy Statement applies only to information collected on the Mavs.com/kidsclub web site where this Privacy Statement is posted (the “Sites”) and does not apply to any other information collected by the Dallas Mavericks and its affiliated entities on any other site or through any other means.
We are committed to providing fun, safe and secure Sites for people of all ages. We are dedicated to safeguarding all personal information collected online and to helping our visitors learn how to exercise control over personal information while exploring the Internet. Because many visitors to the sites are children, we make efforts to ensure that children access only the content that is appropriate for them. In addition, we employ special measures to help children protect their privacy while online. We do not collect any personally identifying information from children under the age of 13 without prior parental consent, and with respect to any permitted or age-eligible visitors to our Site, we do not ask them to disclose more information than is necessary for them to participate in a particular activity, and we take steps to prevent children from posting personal information. As we continue to offer our visitors new and different types of content and services, we may modify our practices from time to time.
I. The Information We Collect
At Mavs.com/kidsclub, we do not collect personally identifiable information on our Site from children under age 13 without prior parental consent. For any visitors to our Site, we do not collect personally identifiable information unless our visitors voluntarily provide it to us, including when you participate in any activities on our Site like sweepstakes, contests, games, and promotional offers. We do not ask children to disclose more information than is necessary for them to participate in a particular activity, and we take steps to prevent children from disclosing more information than is necessary to participate in activities on the Site. For some activities, such as online polls or surveys, we may ask visitors to provide information that is not personally identifiable. This might include first name only, city or state of residence, age, gender, or a favorite basketball player. For some other activities, such as entering sweepstakes, we may ask visitors to provide a first name and e-mail address. For other activities, such as sending an electronic postcard or e-mail to a friend, we may also ask for personal information about other people. This is usually limited to a first name and e-mail address. E-mail addresses collected to send an electronic postcard or e-mail to a friend are deleted immediately when the requested postcard or e-mail is transmitted.
For children under age 13, parents will initially provide certain personal information about or for their child; we will not collect it from the child directly. If a child under age 13 then participates in any ongoing activity that requires the collection, retention, and use of personal information in addition to what has already been provided or authorized by the parent, we will also ask for a parent’s e-mail address so that we can notify the parent that we have received personal information from their child and seek consent to retain this information. We do not knowingly collect names and e-mail addresses or other personally identifying information from children under age 13 for these types of activities without notifying the parent via e-mail and giving the parent the option to remove their child’s e-mail address from the applicable database for that activity. For specific one-time requests we receive from visitors, e-mail addresses are collected and used only in connection with the specific one-time request. For example, for sweepstakes and contests, e-mail addresses are collected for the purpose of entering the online sweepstakes or contest on a one-time basis and are used to notify winners of the sweepstakes or contest once by e-mail. Winners will be required to return a completed prize acceptance form contained in the notification e-mail by facsimile or U.S. mail within a designated time period (along with the signature of a parent or legal guardian for all minors).
In connection with registration for certain interactive online games or features on the Sites, we may ask visitors to our Site to provide certain information that is not personally identifiable. For registration of children under the age of 13, we may ask for the child’s e-mail address, which will not be stored in a retrievable form but instead using a “hash” or unique code generated from the e-mail address that will allow us on a one-time basis, for example, to respond to an inquiry from the child regarding a lost user name or password. We also may ask for a parental email address for children under age 13 who register in order to provide notice to the parent that his or her child would like to participate in registration for certain interactive features. For individuals age 13 and over, we may collect and store an e-mail address to use in the case of forgotten passwords.
When visitors come to our Site, we also may collect some non-personally identifiable information such as the current Internet protocol address, the type of mobile or handheld device used to view the Site (e.g. iPhone, Blackberry), the type of computer operating system you are using (e.g., Microsoft Windows, Mac OS), the type of browser you are using (e.g., Firefox, Internet Explorer), the domain name of the Internet service provider (e.g., America Online, Earthlink), your activities while visiting our Site, your activities while playing games or utilizing services on our Site (e.g., which of our Web pages you viewed or which games you played), and the advertisements you have been shown.
II. How We Use the Information
We use visitors’ personal information collected in connection with child-directed activities for internal purposes only, such as enabling visitors to enter our online contests or sweepstakes or for the purposes for which you provided the information.
We use parents’ e-mail addresses to notify them when we have received personal information such as e-mail addresses from their children and to give parents the option to remove their child’s name from our lists.
We only keep any personal information we obtain through a contest or sweepstakes until we have successfully selected a winner(s), awarded the prize(s), and administered the contest or sweepstakes. We never sell, rent, or otherwise share our visitors’ personal information with third parties without appropriate consent. Sometimes, we use agents or contractors to provide services to our visitors, such as helping us conduct a sweepstakes, sending prizes to winners or providing customer service related to activities on the Site. In these cases, we require the agent or contractor to keep the information confidential and to use it only for the specific services they are performing consistent with this policy. We sometimes use non-personally identifiable information that we collect to improve the design and content of our Site, and to improve our visitors’ experience on the Site.
We will not use or transfer personally identifiable information in ways that are materially different from the ones described above without also providing parental notification of such practices and obtaining consent for any materially different uses.
III. Cookies and Web Beacons
IV. Collection of Information by Third-Party Sites, Ad Servers and Sponsors
Our Site contains links to other Web sites, including those of sponsors and advertisers, whose information practices may be different from ours. Sometimes these third party Web sites might conduct contests or sweepstakes that are promoted on our Site. Visitors should consult those other third party Web sites’ privacy notices, since those Web sites are not covered by our Privacy Statement and may follow different procedures.
Additionally, we and our advertisers may use third parties to serve or present the ads that appear on our site and to conduct research about the advertisements. These third parties may view, edit or set their own cookies. We, our third party service providers and/or partners may also place cookies, web beacons, clear .gifs or similar technologies to help present such advertisements, and to help measure and research the advertisements’ effectiveness. The use of these technologies by these third parties is subject to their own privacy policies and is not covered by our Privacy Statement. For more information about third-party ad servers and your ability to opt-out of targeted advertising from such third party ad servers generally, please see www.networkadvertising.org/.
V. International Transfer
NBA Entities and Mavs.com are worldwide brands and operate globally so it may be necessary to transfer any information provided to these Sites internationally. In particular, the information provided will likely be transferred to and processed in the United States where many of our central databases operate. The data protection and other laws of other countries, such as the United States, may not be as comprehensive as those in your country. Please be assured that we take reasonable steps to ensure that your privacy is protected. By using this Site, you consent to your information being collected and used as set forth in this Privacy Statement.
We have put in place appropriate physical, electronic, and managerial procedures in an effort to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect online.
VII. Parental Review of Information
Parents, please send a letter or postcard to our Mavs.com/kidsclub Privacy Manager at the mailing address provided below if you would like to do any of the following:
- access personally identifiable information that a Site has collected online from your child,
- correct factual errors in such information,
- request to have this information deleted,
- Request that information that has been collected not be disclosed to any third party, including third parties who are providing services on our behalf and who are not publically disclosing the information, or
- request that we no longer collect or maintain such information.
Please be sure to include your e-mail address and a telephone number where we can reach you. To protect your child’s privacy and security, we will take reasonable steps to verify your identity before granting you access to the personal information that we collect and maintain about your child.
VIII. Contact Us
If you have any questions, comments or concerns regarding our Privacy Statement and/or practices, please contact us at the following e-mail address, mailing address and telephone number:
Mailing Address (Postcards only, please):
Privacy Manager – Mavs Kids Club
2909 Taylor Street
Dallas, TX 75226
IX. Updates & Effective Date
From time to time, we may update this Privacy Statement. We will notify you about material changes in the way we treat personally identifiable information by placing a notice on our Sites. We encourage you to periodically check back and review this Privacy Statement so that you always will know what information we collect, how we use it, and to whom we disclose it.
The Privacy Statement posted on this Site was issued on or about June 11, 2012.
X. A Final Note to Parents
The Internet offers a world of opportunity for children. Your guidance and involvement are essential to help ensure that children have a safe and rewarding online experience. Your efforts to instill responsible information practices will help steer your children to age-appropriate sites, and will go a long way toward ensuring that your children have enriching online experiences.