Military Appreciation

Seats For Soldiers Arrival

Wounded soldiers arrive at DFW Airport to begin the annual Seats For Soldiers night
For the ninth year, the Dallas Mavericks and American Airlines are partnering for “Seats for Soldiers,” a one-of-a-kind experience for our nation’s military heroes. On Dec. 14, more than 100 wounded service members from Brooke Army Medical Center in San Antonio and other troops on reserve in the Dallas/Fort Worth area traveled to Dallas to see the Dallas Mavericks vs. Milwaukee Bucks game at American Airlines Center.

Dallas Mavericks season ticket holder Neal Hawks originated the concept, and he and other front-row season ticket holders have again generously donated their courtside seats for the game, valued at more than $350,000.

American Airlines provided transportation between Dallas/Fort Worth and San Antonio through Fuel Smart, its employee-led fuel conservation program that partners with American’s Veterans Initiatives by providing many flights for wounded warriors and veterans using funds generated through employees’ everyday actions to save fuel. In addition, the American Airlines flight crew and flight attendants volunteered their time for this occasion, and American’s people also arranged special send-off and arrival celebrations for the wounded service members at the departure and arrival airports.

Upon arrival at Dallas/Fort Worth International Airport (DFW), the group enjoyed dinner at Abacus prior to attending the Mavericks-Bucks game. Abacus owner and executive chef Kent Rathbun has developed a special menu featuring country ham wrapped jambalaya cakes with etouffee sauce, wood roasted Allen Brothers prime rib, smoked pecan-cranberry green beans, chocolate truffle cake, and malted milk chocolate ice cream.

After the game, the soldiers had the opportunity to meet and have their photos taken with the Mavs Dancers and Mavs ManiAACs, as well as players and coaches from both teams.

Gary Sinise Interview

TV and Movie actor Gary Sinese talks with Mark and Derek about his involvement with Seats For Soldiers.

Salute Our Troops
The Dallas Mavericks and Albertsons donated 14,624 military care packages to the men and women of the armed forces that were collected as part of the Mavs “Salute Our Troops” initiative. These packages will be distributed to military personnel by the local USO branches at DFW and Fort Hood. The USO at DFW will provide the packages to soldiers passing through the airport; while the USO at Fort Hood will hand out packages to soldiers as they board their plane(s) for deployment overseas.

The care packages contain some of the items most requested by our military men and women, such as deodorant, lip balm, toothpaste and toothbrush, dental floss, nutrition bars, and assorted gum, candy and snacks.

“Campaigns like these truly show our customers’ hearts, and their support of our nation’s Military personnel has never wavered,” said Carol Roberts, Community Relations and Partnership Marketing manager for Albertson’s LLC. “Fourteen thousand care packages equal reminders of home for these soldiers. We are proud to partner with the Mavericks in presenting the USO with this donation on behalf of our customers and stores.”